I work in a journalism school, where exposure to the sound and fury of debates on the future of journalism is an occupational hazard. There can be lots of noxious fumes in some of those discussions, and so the essentials are often lost in the smoke. This was why going through the Columbia Tow Center’s Post-Industrial Journalism – a newly released and eminently readable manifesto on the future of the profession – was like breathing fresh air. To begin with, it restates what’s often taken for granted when these exchanges heat up: Why, in the first place, does journalism matter?
C.W. Anderson, Emily Bell and Clay Shirky make clear from the start: Journalists are not mere purveyors of facts. They are truth-tellers, sense-makers, explainers. The journalism that really matters is the reporting that can change society and hold the powerful to account. “Now and for the foreseeable future,” they say, “we need a cadre of full-time workers who report the things someone somewhere doesn’t want reported.”
There will, however. be fundamental changes in how this cadre will work and where, how their journalism is going to be distributed and how it will be funded. The report maps those changes, and its 126 pages are well worth a read. Suffice it to say that the authors envision a preeminent place for watchdog reporting and the institutions that do it.
That place, however, is not guaranteed. It requires not just reporters who can produce high-quality accountability journalism but also institutions that can sustain them. For sure, the newsrooms of the future will be smaller, with far leaner budgets than they do now. They will therefore have to do more with less. The report makes clear that the ones that will flourish in the changed media landscape will be those that harness the power of the crowd, of computers and of collaboration.